Added 12 new Tier-3 GEOs including Bangladesh, Nepal, and Myanmar. Advertisers can now target high-growth emerging markets with expanded inventory across all traffic types.
Campaign reports now load 3x faster with optimized database queries and caching. Complex reports that previously took 30+ seconds now load in under 10 seconds.
Real-time postback testing tool now available in campaign settings. Test server-to-server postbacks, validate macro substitution, and debug conversion tracking issues before going live.
New traffic type added: push notification inventory is now available in 40+ GEOs with industry-leading CPM rates and 15%+ higher conversion rates compared to standard display traffic.
Set daily and total budget limits per campaign with flexible cap management. Configure spend alerts and automated pausing when budget thresholds are reached for better cost control.
Cleaner UI with at-a-glance campaign performance metrics. New drag-and-drop dashboard widgets, real-time performance charts, and customizable KPI cards improve visibility and decision-making speed.
The {device} token is now available for device-level tracking. Supports mobile, desktop, and tablet categories to enable granular campaign analysis and device-specific targeting strategies.
Programmatic campaign management is now available. Full REST API v2 with campaign creation, optimization, and reporting endpoints. Comprehensive documentation and sandbox environment available at api.vrume.com.
Improved fraud detection system deployed across all traffic types. Advanced click quality filters now use machine learning to identify and block invalid traffic with 99.2% accuracy while maintaining conversion quality.
USD, EUR, and GBP now supported for billing and campaign budgets. Automatic currency conversion with real-time rates, invoice generation in your preferred currency, and simplified international payment processing.